• Serving Wisconsin since 1994
  • 3461 Holton St. Milwaukee, WI 53212.​
     Shorewood, WI 53211
  • 608-278-0100 South Central Wisconsin
    414-332-9050 Eastern Wisconsin
  • brighterconcepts@gmail.com

Redilight: Skylight alternative

Solatube residential: tubular skylights, solar powered attic fans, whole house fans, skylight replacement

Commercial: warehouses, office spaces, interior dark locations

Indow: Interior storm windows

Who is Brighter Concepts?

Brighter Concepts is Wisconsin’s easy stop for comfort and brightness.
Brighter Concepts Ltd. was founded in 1994 by Keith Johnson. He started in the Milwaukee area and has expanded to include Madison. We now can brighten up the entire state! It is Brighter Concepts Ltd's goal to make your day bright and comfy! We have products from Solatube International, Indow Windows, and Redilight to do just that! ​
Gina has been with Brighter Concepts since 2003. She is in charge of the day to day activities, marketing, social media, and sales. She is able to make your day bright and comfy over the phone, in a facetime call, or even on zoom. She is not out in the field too often, unless she is measuring for the indow windows, or working a home show booth. In her spare time, Gina is a sports mom to three boys. 
Steve has been with Brighter Concepts since 2015. He is our energetic sales master and loves to talk about anything. Steve makes sales, does shipping, and he loves to be out in the field talking to customers. He also does our inventory and takes care of the home office. In Steve’s free time, he plays the trumpet and sings in his church choir. ​
Frank has been with Brighter Concepts since 2008. He is installer extraordinaire! He does all of our residential and commercial installations, usually by himself. The clients love how thorough and polite he is. In his spare time, he is a sports dad to his kids. ​
Keith is the director of our little “band.” He spent many a day out in the field doing installations of Solatubes, Indows and Redilight products, but now he is in running the show most days. He started the company with only the one product line (the Solatube’s), and now we have several different divisions! Keith is also our commercial Solatube maestro. In his spare time, Keith plays jazz piano with several Milwaukee area bands. 

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