• Serving Wisconsin since 1994

Redilight: Skylight alternative

Solatube residential: tubular skylights, solar powered attic fans, whole house fans, skylight replacement

Commercial: warehouses, office spaces, interior dark locations

Indow: Interior storm windows

Who is Brighter Concepts?

Brighter Concepts is Wisconsin’s easy stop for comfort and brightness.
Brighter Concepts Ltd. was founded in 1994 by Keith Johnson. He started in the Milwaukee area and has expanded to include Madison. We now can brighten up the entire state! It is Brighter Concepts Ltd's goal to make your day bright and comfy! We have products from Solatube International, Indow Windows, and Redilight to do just that! ​
Roark:  our talented and dedicated Solatube Installer, joined our team in the fall of 2022. With his unwavering passion for bringing natural light into people's lives, Roark quickly established himself as an invaluable asset. His meticulous approach ensures flawless installations, as he plans, measures, and integrates each Solatube system with precision. Roark's commitment to customer satisfaction is unparalleled, as he takes the time to listen to clients' needs, fostering a positive and collaborative working relationship. With his technical expertise and dedication to excellence, Roark is the perfect choice for transforming your space with the beauty of natural light. Contact us today to experience Roark's impeccable craftsmanship and exceptional service in every Solatube installation.
Steve has been with Brighter Concepts since 2015. He is our energetic sales master and loves to talk about anything. Steve makes sales, does shipping, and he loves to be out in the field talking to customers. He also does our inventory and takes care of the home office. In Steve’s free time, he plays the trumpet and sings in his church choir. ​
Keith is the director of our little “band.” He spent many a day out in the field doing installations of Solatubes, Indows and Redilight products, but now he is in running the show most days. He started the company with only the one product line (the Solatube’s), and now we have several different divisions! Keith is also our commercial Solatube maestro. In his spare time, Keith plays jazz piano with several Milwaukee area bands. 

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